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New Beginnings 

In 2018 I began a journey of self-care to get a better understanding of the skin and hair care products I was using in my daily routine. Through extensive research, I learned about the dangers of products made with chemicals like parabens, phytates, fragrances, and other commonly used ingredients. 


What I uncovered was a gamechanger for me. In scaling this learning curve, I’ve made it my business to connect with many exceptional beauty  and lifestyle brands that offer non-toxic, locally sourced products crafted from natural ingredients and follow fair trade and sustainable best practices. 


After trying a variety of these products on my my own skin and hair over the last 3 years, I felt compelled to launch GOING GREEN NJ (at my kitchen table) with the goal of showcasing amazing local brands. It is my mission to help you connect with brick & mortar and online organic skin + hair care makers in NJ and beyond that align with my sensibilities, and high standards.


Become Informed

The more I learn about clean beauty, and products that are chemical free the more passionate I become. By asking lots of questions, and talking to skin + hair care experts daily I'm able to provide timely and relevant information to help you make better and healthier choices. 


Find a Business 

Looking for brands that support your health and wellbeing? You've come to the right place.  I've included business listings by county (and category) to make the process simpler for you. 

Featured Blogs


Check out my weekly blogs that offer the latest clean beauty trends, hair care tips. sustainable best practices and easy ways for you to shift to a “greener” lifestyle. 


Let's Chat

Staying connected and really listening to what's important to you is my top priority. I welcome your feedback and encourage you to reach out with any comments and suggestions. Thanks for joining me on my GREEN journey. 



Be well, 


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